Aleksi Ojanen

State Cashmere is a Mongolian-American cashmere clothing company based out of New York, New York. Founded in 2017 by Hao Rong, a Mongolian-American immigrant from a line of Mongolian shepherds, State Cashmere promises to provide their customers with the best quality cashmere sweaters, hats, and other products. However, this promise has been harder to uphold in recent years due to changing Mongolian lifestyles, shorter harvesting periods, and overgrazing of Mongolia’s steppe.

Aslyn Saengsavangsak

Tower 28 was founded by Amy Liu, an Asian American woman who has spent the last two decades working for makeup and skincare brands. Although she worked for these companies, she felt excluded in the fact that she could never use the products herself; Her chronic eczema made it hard to find any safe makeup products, and if there were some, they were usually from the clinic, or given very medicinal packaging. Since launching, they’ve had multiple products approved by the National Eczema Association and have made efforts toward creating cleaner packaging. The company prides itself on its inclusivity towards all skin colors, as well as types, with their saying, “It’s okay to be sensitive”.

Joshua Mi

Glow Recipe is a Korean-inspired skincare brand based out of New York, targeting a diverse audience with nature-conscious and science-believing values. The brand utilizes Asian and Korean cultural cues and beauty values to create a unique brand identity and differentiate itself. In fact, Glow Recipe became viral for its Watermelon Mask, which represents the brand’s reliance on the ideals of natural elements, leaning into its science and technology forward public perception by highlighting the Alpha-hydroxy-acid complexes utilized, as well as clinical trial results.